Transparency

Affiliate Disclosure

ChoiceIQ is built to help people compare UK prize competitions. Commercial relationships must remain separate from our scoring decisions.

How affiliate links work

ChoiceIQ may enter affiliate relationships with selected competition operators. If you follow a clearly identified affiliate link and make a qualifying purchase, ChoiceIQ may receive a commission. This does not increase the price you pay.

Where a link is an affiliate link, it will be identified clearly at or before the point at which you click it. ChoiceIQ does not currently treat every operator link as an affiliate link.

Scores remain independent

Affiliate status, commission rates, advertising arrangements and operator payments do not influence ChoiceIQ Scores, category rankings or Operator Confidence assessments. Affiliated and non-affiliated operators are assessed using the same published methodology.

An operator cannot buy a higher score. Operators may provide evidence or request correction of factual information, but the assessment remains ChoiceIQ's.

What an affiliate relationship does not mean

An affiliate relationship does not make ChoiceIQ an official representative, agent or partner of an operator unless that status is separately confirmed in writing. A listing or score is not an endorsement, guarantee of legality or promise that somebody will win.

Your responsibility

Always check the operator's current competition page, eligibility requirements and full terms before entering. Competition entry is optional entertainment. Set a personal limit and never spend money needed for essentials.

Last updated: 22 August 2026